Parkland College Web Design

			Parkland College > CSIT Dept > Web Technology > Branding WEB DESIGN AND VISUAL BRANDING http://virtual.parkland.edu/pyoung/branding/ Presenter: Paul Young The Internet is the most powerful communications tool known to human beings. As a marketing tool, we have barely begun to tap into its power. Because the web is an interactive medium, it can deliver marketing messages more dynamically than print, radio or television. In addition to being a visual medium, web sites can make use of motion and sound as well. In this presentation, we'll explore how Parkland College teaches our students to use the web for self-promotion purposes. This page contains interesting links that you may wish to explore. You may wish to refer to this page later.
	What is branding?		"A brand is the symbolic embodiment of all the information connected with a product or service." Components of a brand ("trademark") name logo images fonts color schemes Brand recognition status expectations reinforced with every exposure Brand image reputation ("word of mouth") can be altered through marketing, advertising, public relations tells a story (what's special or unique) makes promises helps define personality requires consistency and repetition Brand experience requires direct contact with brand positive outcome can not be bought Web branding visual medium (how it looks does matter) interactive medium (can enhance brand experience, or damage it) usability is important web design is "experience design" Good brand management = Increase in customers 100 best-known global brands
	Creating a web brand		Creative services ad agencies design firms freelance designers and studios in-house designer marketing communications industry overview Desired results when purchasing creative services has impact (can not be ignored) memorable (not forgettable) distinctive (not like the competition) interesting (not boring) stylistically appropriate (not dated) functional product designer/client communications guide (PDF file) A well-designed web site... is aesthetically pleasing communicates clearly helps solve marketing problems enhances the brand image (consistency) enhances the brand experience (usability) is the result of a collaborative process Web design process (graphic design for the web) determine objectives and strategy market research conceptual development ("ideas") execution ("production" or "web development") evaluating the results (solicit feedback, edit, revise, refine) web promotion and search engine optimization updating ("webmaster") See example of the design process Accountants and designers are the same?
	Parkland student work		Some examples of web sites designed by Parkland students: Kurt Bielema Megan Gillette Anni Poppen & Barry Abrams Dustin Wood Roger Walker Olga Kasimov Katya Lakshtanova
	Presenter contact		Paul Young Telephone: 217-351-2403 Email: pyoung@parkland.edu

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Last updated: 7/2/07 • Webmaster: Paul Young

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