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Parkland
College > CSIT
Dept > Digital Media > CIS 152 >
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Objectives
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To be introduced to symbols, typography and color as it relates to logo design. To utilize design principles in the creation of a logo. To Collaborate with a client on fulfilling marketing objectives.
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Secondary Objectives
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To utilize Adobe Illustrator as a production tool.
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Description
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Design a logo for Champaign County Silver Screen Source. Then apply this logo to a home page layout. This logo must also be easily implemented on business cards, billboards, posters, advertising, T-shirts, etc.
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Procedure
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Procedure 1. RESEARCH FOR INSPIRATION: Research existing logos. Collect as many examples as you can from the Parkland Library's reserve books, annuals and periodicals (see examples). Present your research in class. Be prepared to explain why these examples are successful. 2. MARKETING RESEARCH: Interview the client who will describe their marketing objectives with this logo. You may ask questions at this meeting. Analyze your data and write a written statement of objectives in the form of a memo (see sample brief). 3. INCUBATION: Absorb the information you have gathered and sleep on it. Allow your unconscious mind to make connections for you. 4. DEVELOP THE CONCEPT: In your sketchbook begin to conceptualize ideas for the logo (see sample thumbnails). Make at least 10 sketches of all possible directions you might take this logo. Edit your concepts down to your best three ideas and redraw them on a 8.5 x 11 inch sheet of paper using a felt tip pen. Test how successful your concepts are by presenting them in class for critique. Be prepared to talk about how your design successfully fulfills the marketing needs of the client. 5. EXECUTION: Based on the critique of the above, prepare full-size b&w proofs of up to three designs using Illustrator. Be prepared to talk about how the design principles of unity, emphasis and balance are utilized in your design. 6. PRESENTATION: Based on the critique of the above, produce a full-color comp of the finished logo for presentation. Prepare a presentation to "sell" your design to the client. If necessary, make refinements until you are 100% satisfied with the logo.
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Schedule
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See the Calendar page
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______________________________ Last updated: 10/6/06 • Webmaster: Paul Young
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