Immediate Appeal: Being able
to define why you like or dislike something will enhance your ability
to replicate or avoid situations. Look for a sense of identity,
efficiency in information design, fresh presentation.
Visual Elements: What kind of art is being used? What makes
a good photograph? What makes a good illustration? What makes a
Site Architecture: How is the information arranged throughout
the site? How much information is on one page? Can you sketch out
a site map?
Site Design: What unifies the site? What common elements
appear on all pages? How do you know what page you are on? How
do you distinguish one section from another?
Navigation: How easy is it to move back and forth within
sections or from section to section? Is the navigation scheme consistent?
How many links are there on each page? How many is too many? Where
are the links located? Is color used in the aid of navigation or
is it arbitrary and distracting?
Page Design: How is a web page different from a printed
page? Is the page visually balanced? Where does your eye go to
first? Is there an hierarchy of information? Are the colors used
in pleasing to the eye? When you change the browser window size,
does anything change?
Typography: How many typefaces are used? How many different
sizes? Is the text "actual text" (can you click and drag
to highlight it) or is it image based?
Animation: If there are animated GIFs on the page are
they seamless (do they blend into the page?) or are they recognizable
as a rectangular boxed image? Pay close attention to the color
palettes used in the animation, you may find a majority of animation
in simple reduced palettes, or large blocks of single colors.
Multimedia: Is there any animation on the site? If so,
how much? Is there sound? Video? Interactive elements?