CSC 230 – Project 5: Scale & Porportion


Concepts


Description

Design an image containing two or more objects (or models) against a black or white background. These two objects must be of different scales so that when they are combined they do not make "logical" sense. However, the lighting must match so that the final image is "realistic." Both of these images will be photographed in a studio environment, then composted in Photoshop. The final image will be used in a commercial environment (i.e. editorial illustration, marketing communication or entertainment), therefore they must communicate a concept in a clear and easy to understand manner.


Procedure

  1. Research: Find reference and inspiration images that play with scale and proportion to communicate an idea. Look specifically for images that are humorous, ironic or unexpected. What makes these images compelling? What is communicated by the scale confusion? At least one image must come from a print source. Publish your research on your personal Google Page for critique. Be sure to cite the sources.

  2. Concepts: Develop concepts that make use of scale confusion in commercial art (poster, advertisement, book cover, CD cover, editorial illustration, TV commercial, title sequence, etc.). Be sure that your concepts solves a marketing communications problem or a design problem. Find models or props that you can use to execute your concepts. Prepare conceptual sketches ("roughs") in your sketchbook (see samples) of how you plan to composite these elements. Narrow your ideas down to the best three "design ideas" and redraw them using a felt tip pen. Publish your sketches along with "polaroids" or references of your visual elements on your personal Google Page for critique.

  3. Draft: At our scheduled photo session, we will photograph your models and/or props in a professional studio environment. Using Photoshop, composite your images and publish a proof on your personal Google Page for critique.

  4. Final Critique: Based on the critique above, revise your design as needed and publish a final proof on your personal Google Page for critique. Add appropriate typographic elements to show how the image will be used in actual commercial application (if appropriate).

  5. Grading: Prepare a high quality JPEG of your final portfolio sample and drop it in Angel's drop box for final grading.

  6. Portfolio Preparation: Prepare a high resolution print (from Walgreens, Kinkos or C138) and present your proof at your final review.

Note: All critique files must be published on the Internet BEFORE the beginning of class on the due date.